Clients:

Clients:

Clients:

WATBD?

WATBD?

WATBD?

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook
Colourful and clean designs and infographics of selected pages of a White Paper for Playbook
Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Brand needs a little refresh?

Brand needs

a little refresh?

Every project is built with purpose, clarity and a focus on measurable results (not just pretty pixels).

Whether you’re building brand from scratch or refining what you already have, these packages combine brand strategy and thoughtful design to build trust, stand out and create real impact.

Every project is built with purpose, clarity and a focus on measurable results (not just pretty pixels).

Whether you’re building brand from scratch or refining what you already have, these packages combine brand strategy and thoughtful design to build trust, stand out and create real impact.

TIMELINE: < 4 weeks

Starter pack

Starter pack

Starter pack

For brands getting started, or ready for a clear, confident refresh.

This small-but-mighty package gives you everything you need to launch with confidence and start making your mark.

Just getting started or working with a smaller budget? No problem! This small but mighty package gives you everything you need to launch with confidence and start making your mark.

What's included:

What's included:

What's included:

Brand Identity

One-page Website / Landing page

Social Media Templates

Brand Style Guide Sheet

Timeline: < 6 weeks

COMPLETE KIT

COMPLETE KIT

COMPLETE KIT

A full brand strategy, identity, and website, built to grow with you.

This is a strategy-first brand and
web experience designed to create a clear, impactful and long-lasting impression from day one.

A full brand strategy, identity, and website, built to grow with you.

This is a strategy-first brand and
web experience designed to create a clear, impactful and long-lasting impression from day one.

What's included:

What's included:

What's included:

Brand Strategy

Brand Identity

Website

SEO + Copywriting (Optional)

Social Media Templates

Brand Guidelines Deck

Timeline: 1 week

wEB in a week

wEB in a week

wEB in a week

For brands that already have an identity and need a website - fast!

If your brand is solid but your website doesn’t reflect it yet, this package delivers a polished website in just one week.

Just getting started or working with a smaller budget? No problem! This small but mighty package gives you everything you need to launch with confidence and start making your mark.

For brands that already have an identity and need a website - fast!

If your brand is solid but your website doesn’t reflect it yet, this package delivers

a polished website in just one week.

What's included:

What's included:

What's included:

Website

SEO + Copywriting (Optional)

1x Business Card DESIGN

OK nice, but what's
the process like?

OK nice, but what's the process like?

OK nice, but what's
the process like?

This is a collaborative process to ensure that you are supported and heard at every phase of the project.
You bring your vision and I’ll bring the structure, strategy, and design expertise to make your brand and website come to life!

You'll also get your own Notion portal where you can track progress, share feedback, access templates, guidelines, tutorials and much more!

This is a collaborative process to ensure that you are supported and heard at every phase of the project. You bring your vision and I’ll bring the structure, strategy, and design expertise to make your brand and website come to life!

You'll also get your own Notion portal where you can track progress, share feedback, access templates, guidelines, tutorials and much more!

This is a collaborative process to ensure that you are supported and heard at every phase of the project. You bring your vision and I’ll bring the structure, strategy, and design expertise to make your brand and website come to life!

You'll also get your own Notion portal where you can track progress, share feedback, access templates, guidelines, tutorials and much more!

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook
Colourful and clean designs and infographics of selected pages of a White Paper for Playbook
Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Project timeline example:

Phase 0: onboarding

Brand & Web Questionnaire

Client Portal Onboarding

Project Kick-Off Meeting

Phase 1: Brand stategy & Identity
Phase 1: Brand Identity

Brand Strategy Workshop

Moodboards

Visual Identity Designs

Social Media Templates

Brand Guidelines

Phase 2: Website design & BUILD
Phase 2: Website bUILD

Web Strategy Workshop

Wireframes

Website & SEO Copy

Website Build + Launch

14 day post-launch support

Some kind words, from some kind clients…

Some kind words, from some kind clients…

Some kind words, from
some kind clients…

Akili led the design process with creativity, patience, and a keen eye for detail. We couldn’t have asked for a more skilled, thoughtful, or generous designer. Her contribution has made a lasting difference we’re incredibly grateful. Thanks to her expertise, our new brand communicates clarity, warmth, and trust making it easier for people to find and engage with our services.

Akili led the design process with creativity, patience, and a keen eye for detail. We couldn’t have asked for a more skilled, thoughtful, or generous designer. Her contribution has made a lasting difference we’re incredibly grateful. Thanks to her expertise, our new brand communicates clarity, warmth, and trust making it easier for people to find and engage with our services.

Akili led the design process with creativity, patience, and a keen eye for detail. We couldn’t have asked for a more skilled, thoughtful, or generous designer. Her contribution has made a lasting difference we’re incredibly grateful. Thanks to her expertise, our new brand communicates clarity, warmth, and trust making it easier for people to find and engage with our services.

Debbie, Chief Executive OF scm
Debbie, CEO

Thank you for sharing your talents, we are so happy with our branding - it is exactly how we envisioned it. The journey was so smooth and it was so exciting to see the brand come to life in our meetings. You are a big part of the team!

Absolute lovely stuff!

Thank you for sharing your talents, we are so happy with our branding - it is exactly how we envisioned it. The journey was so smooth and it was so exciting to see the brand come to life in our meetings. You are a big part of the team!

Absolute lovely stuff!

Thank you for sharing your talents, we are so happy with our branding - it is exactly how we envisioned it. The journey was so smooth and it was so exciting to see the brand come to life in our meetings. You are a big part of the team!

Absolute lovely stuff!

jamie, co-founder of inner
jamie, co-founder

OK, I'm in - let's do this!

Surrey Counselling
& Mediation (client)

Surrey Counselling
& Mediation (client)

Surrey Counselling
& Mediation (client)

Formerly Relate Mid & East Surrey) is a local, independent charity offering affordable, high-quality counselling for individuals, couples, families and young people.

Formerly Relate Mid & East Surrey) is a local, independent charity offering affordable, high-quality counselling for individuals, couples, families and young people.

~ Role: Brand Designer

~ Role: Brand Designer

~ Team:

~ Team:

Chief Executive, Relationship Counsellor

Chief Executive, Relationship Counsellor

Since 1951, SCM has been a welcoming space for people seeking relationship support. This rebrand preserves that heritage while giving the counselling charity a modern and trustworthy identity that reflects their new expanded range of services.

Since 1951, SCM has been a welcoming space for people seeking relationship support. This rebrand preserves that heritage while giving the counselling charity a modern and trustworthy identity that reflects their new expanded range of services.

Since 1951, SCM has been a welcoming space for people seeking relationship support. This rebrand preserves that heritage while giving the counselling charity a modern and trustworthy identity that reflects their new expanded range of services.

🛠️ Tools : Figma • Photoshop • Illustrator

🛠️ Tools : Procreate • Photoshop • Illustrator

🛠️ Tools : Figma • Photoshop • Illustrator

View SCM case study

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook
Colourful and clean designs and infographics of selected pages of a White Paper for Playbook
Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Literal Humans (work)

Literal Humans (work)

Literal Humans (work)

A certified B Corp growth strategy partner and marketing agency for B2B SaaS, tech-for-good startups, and nonprofits.

A certified B Corp growth strategy partner and marketing agency for B2B SaaS, tech-for-good startups, and nonprofits.

~ Role: Digital Designer

~ Role: Digital Designer

~ Team:

~ Team:

Senior Designer, Content Strategists, Operations Lead

Senior Designer, Content Strategists, Operations Lead

Led and collaborated with the Senior Designer to rebrand visual identities and websites for clients, enhancing their online brand presence. Conducted UX audits on landing pages, refining both design and site architecture to create a more seamless user experience. Developed low and high-fidelity wireframes, prototypes, and style guides for smooth developer handovers when building sites and ensuring high-quality execution through design quality assurance.

Also worked closely with content strategists to create digital assets for blogs, newsletters, and social media campaigns. Designed white papers, including infographics and visual elements to improve readability and engagement.

Led and collaborated with the Senior Designer to rebrand visual identities and websites for clients, enhancing their online brand presence. Conducted UX audits on landing pages, refining both design and site architecture to create a more seamless user experience. Developed low and high-fidelity wireframes, prototypes, and style guides for smooth developer handovers when building sites and ensuring high-quality execution through design quality assurance.

Also worked closely with content strategists to create digital assets for blogs, newsletters, and social media campaigns. Designed white papers, including infographics and visual elements to improve readability and engagement.

Led and collaborated with the Senior Designer to rebrand visual identities and websites for clients, enhancing their online brand presence. Conducted UX audits on landing pages, refining both design and site architecture to create a more seamless user experience. Developed low and high-fidelity wireframes, prototypes, and style guides for smooth developer handovers when building sites and ensuring high-quality execution through design quality assurance.

Also worked closely with content strategists to create digital assets for blogs, newsletters, and social media campaigns. Designed white papers, including infographics and visual elements to improve readability and engagement.

🛠️ Tools : Figma • Wordpress • Shopify • Framer • InDesign • Illustrator

🛠️ Tools : Procreate • Photoshop • Illustrator

🛠️ Tools : Figma • Wordpress • Shopify • Framer • InDesign • Illustrator

flyer + deck DESIGNS

Amazing work loading

UI/UX Design
User Research
Brand Identity
UX Workshops
design systems
deck design

Say It Good Studio
x Spotify (work)

Say It Good Studio x Spotify (work)

Say It Good Studio
x Spotify (work)

A strategic communications and experience design studio partnered with impact-driven Spotify R&D and Spotify Design to amplify, engage and grow change-making solutions.

A strategic communications and experience design studio partnered with impact-driven Spotify R&D and Spotify Design to amplify, engage and grow change-making solutions.

~ Role: UI/UX Designer

~ Role: UI/UX Designer

~ Team:

~ Team:

Graphic Designer, Content Strategists,
Product Manager Managers, Head of Operations

Graphic Designer, Content Strategists,
Product Manager Managers, Head of Operations

Partnered with content strategists to improve accessibility and design for resources, onboarding materials, templates, and event information for Spotify’s Product, Tech, and Design teams. Redesigned toolkit websites and newsletters, resulting in increased return visitor rates, improved email engagement (open and click-through rates), and higher event sign-ups.

Also conducted in-depth user interviews, website audits, usability tests, and UX workshops to identify and resolve critical usability challenges. The resulting uplift in user experience significantly boosted overall user satisfaction and engagement.

Partnered with content strategists to improve accessibility and design for resources, onboarding materials, templates, and event information for Spotify’s Product, Tech, and Design teams. Redesigned toolkit websites and newsletters, resulting in increased return visitor rates, improved email engagement (open and click-through rates), and higher event sign-ups.

Also conducted in-depth user interviews, website audits, usability tests, and UX workshops to identify and resolve critical usability challenges. The resulting uplift in user experience significantly boosted overall user satisfaction and engagement.

Partnered with content strategists to improve accessibility and design for resources, onboarding materials, templates, and event information for Spotify’s Product, Tech, and Design teams. Redesigned toolkit websites and newsletters, resulting in increased return visitor rates, improved email engagement (open and click-through rates), and higher event sign-ups.

Also conducted in-depth user interviews, website audits, usability tests, and UX workshops to identify and resolve critical usability challenges. The resulting uplift in user experience significantly boosted overall user satisfaction and engagement.

🛠️ Tools : Figma • Google Sites • Google Slides • Poppulo • FigJam

🛠️ Tools :

🛠️ Tools : Figma • Google Sites • Google Slides • Poppulo • FigJam

Figma • FigJam • Google Sites • Google Slides • Poppulo

Sorry, I signed an NDA 🥲

Product Design
User Research
App Design
Brand Identity
Prototyping
Usability Tests

Bodily (case study)

Bodily (case study)

Bodily (case study)

A conceptual brand and SaaS app dedicated to helping women gain weight healthily and happily.

A conceptual brand and SaaS app dedicated to helping women gain weight healthily and happily.

~ Role: Product & Brand Designer

~ Role: Product & Brand Designer

Led the entire product design lifecycle, from initial concept to final implementation, integrating design, motion, user research, and business strategy to push creative boundaries.

Led user research by creating surveys, conducting interviews, and developing customer personas, user journeys, and usability tests. Designed a vibrant, cohesive brand identity and a structured design system, ensuring consistency across the app’s UI/UX. Also curated a business model, goals, and conducted a SWOT analysis of competitors to establish a solid market position.

Led the entire product design lifecycle, from initial concept to final implementation, integrating design, motion, user research, and business strategy to push creative boundaries.

Led user research by creating surveys, conducting interviews, and developing customer personas, user journeys, and usability tests. Designed a vibrant, cohesive brand identity and a structured design system, ensuring consistency across the app’s UI/UX. Also curated a business model, goals, and conducted a SWOT analysis of competitors to establish a solid market position.

Led the entire product design lifecycle, from initial concept to final implementation, integrating design, motion, user research, and business strategy to push creative boundaries.

Led user research by creating surveys, conducting interviews, and developing customer personas, user journeys, and usability tests. Designed a vibrant, cohesive brand identity and a structured design system, ensuring consistency across the app’s UI/UX. Also curated a business model, goals, and conducted a SWOT analysis of competitors to establish a solid market position.

Figma • Illustrator • Photoshop • After Effects • Maze

🛠️ Tools : Figma • After Effects • Maze • Illustrator • Photoshop

🛠️ Tools :

🛠️ Tools : Figma • After Effects • Maze • Illustrator • Photoshop

View Bodily case study

Gain Friends!

Attend fun and friendly Bodily events such as our cooking or gym classes where you can connect with other users whilst learning new skills!

Get Started!

Events this week

Meals of the week

Recipes: Cakes

23 Kentish Town Highlane

Banana Pancakes

15mins 325 Kcal

Bodily

Tip: Swap to wholemeal seeded bread for extra nutrients and calories!

Sweet Chilli Fries

40mins 615 Kcal


V


Ve

Mon 5 Jan

18:30 - 19:30

Thur 8 Jan

18:30 - 19:30

Strength: Quad & Legs

54 Shadwell Road, OpenGym

January 2021

12

19

13

20

27

14

21

28

15

22

29

16

23

30

17

24

31

M

T

W

T

F

S

S

29

30

31

1

2

3

4

5

6

7

8

9

10

11

18

25

All

Cooking

Strength

Social

Events

Weekly

Monthly

Search Events

Banana Pancakes

15mins 325 Kcal

Creamy Pasta

20mins 485 Kcal

Popular Recipes

Search Recipes

Recipes

Salt & Pepper Squid & Brocolli

25mins 215 Kcal

Banana Pancakes

15mins 325 Kcal


Ve

Creamy Pasta

20mins 485 Kcal

Seafood Udon Soup

40mins 565 Kcal


V

Next

Learn how to make delicious high-calorie and healthy snacks, meals and desserts with our easy-to-follow recipes!

Skip for now

Gain Weight!

Brand Identity
Illustration
Visual Assets
Social Media

Social Media

marketing

Where are the Black Designers? (client)

Where are the Black Designers? (client)

Where are the Black Designers?( freelance )

A volunteer-run, nonprofit design advocacy organisation which exists to heal, support, amplify, and make space for Black creativity.

A volunteer-run, nonprofit design advocacy organisation which exists to heal, support, amplify, and make space for Black creativity.

~ Role: Brand Designer & Illustrator

~ Role: Brand Designer & Illustrator

~ Team:

~ Team:

Co-founder & Lead, Co-founder & Treasurer,
Programme Director& Co-Curator, Co-Tech Director & Design Support, Design Support

Co-founder & Lead, Co-founder & Treasurer, Programme Director& Co-Curator, Co-Tech Director & Design Support, Design Support

Co-founder & Lead, Co-founder & Treasurer,
Programme Director& Co-Curator, Co-Tech Director & Design Support

Designed and developed the visual identity for Where are the Black Designers? 2021: Designing and Organising for Black Liberation - a free, accessible two-day virtual conference featuring 30+ speakers on topics around Black creativity, space-making, and future-building.

The branding extended across the event’s Zoom conference, website, social media, and press marketing campaigns, ensuring a cohesive and impactful visual presence that amplified the conference’s mission.

Designed and developed the visual identity for Where are the Black Designers? 2021: Designing and Organising for Black Liberation - a free, accessible two-day virtual conference featuring 30+ speakers on topics around Black creativity, space-making, and future-building.

The branding extended across the event’s Zoom conference, website, social media, and press marketing campaigns, ensuring a cohesive and impactful visual presence that amplified the conference’s mission.

Designed and developed the visual identity for Where are the Black Designers? 2021: Designing and Organising for Black Liberation - a free, accessible two-day virtual conference featuring 30+ speakers on topics around Black creativity, space-making, and future-building.

The branding extended across the event’s Zoom conference, website, social media, and press marketing campaigns, ensuring a cohesive and impactful visual presence that amplified the conference’s mission.

🛠️ Tools : Procreate • Photoshop • Illustrator

🛠️ Tools : Procreate • Photoshop • Illustrator

🛠️ Tools : Procreate • Photoshop • Illustrator

View WATBD? case study

◡̈

◡̈

a pretty accurate representation of

how happy you'll be if you do

"Let's take it from the top!"

Clients:

WATBD?

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Brand needs a little refresh?

Whether you’re building brand from scratch or refining what you already have, these packages combine brand strategy
and thoughtful design
so that your brand can create real impact (and look good)!

TIMELINE: < 4 weeks

Starter pack

For brands getting started, or ready for a clear, confident refresh.

This small-but-mighty package gives you everything you need to launch with confidence and start making your mark.

What's included:

Brand Identity

One-page Website / Landing page

Social Media Templates

Brand Style Guide Sheet

Get started

Timeline: < 6 weeks

COMPLETE KIT

A full brand strategy, identity, and website, built to grow with you.

This is a strategy-first brand and
web experience designed to create a clear, impactful and long-lasting impression from day one.

What's included:

Brand Strategy

Brand Identity

Website

SEO + Copywriting (Optional)

Social Media Templates

Brand Guidelines Deck

Get started

Timeline: 1 week

wEB in a week

For brands that already have an identity and need a website - fast!

If your brand is solid but your website doesn’t reflect it yet, this package delivers a polished website in just one week.

What's included:

Website

SEO + Copywriting (Optional)

Get started

OK nice, but what's
the process like?

This is a collaborative process to ensure that you are supported and heard at every phase of the project.
You bring your vision and I’ll bring the structure, strategy, and design expertise to make your brand and website come to life!

You'll also get your own Notion portal where you can track progress, share feedback, access templates, guidelines, tutorials and much more!

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Project timeline example:

Phase 0: onboarding

Brand & Web Questionnaire

Client Portal Onboarding

Project Kick-Off Meeting

Phase 1: Brand stategy & Identity

Brand Strategy Workshop

Moodboards

Visual Identity Designs

Social Media Templates

Brand Guidelines

Phase 2: Website design & BUILD

Web Strategy Workshop

Wireframes

Website & SEO Copy

Website Build + Launch

14 day post-launch support

Some kind words, from some kind clients…

Akili led the design process with creativity, patience, and a keen eye for detail. We couldn’t have asked for a more skilled, thoughtful, or generous designer. Her contribution has made a lasting difference we’re incredibly grateful. Thanks to her expertise, our new brand communicates clarity, warmth, and trust making it easier for people to find and engage with our services.

Debbie, Chief Executive OF scm

Thank you for sharing your talents, we are so happy with our branding - it is exactly how we envisioned it. The journey was so smooth and it was so exciting to see the brand come to life in our meetings. You are a big part of the team!

Absolute lovely stuff!

jamie, co-founder of inner

OK, I'm in - let's do this!

Surrey Counselling
& Mediation (client)

Formerly Relate Mid & East Surrey) is a local, independent charity offering affordable, high-quality counselling for individuals, couples, families and young people.

~ Role: Brand Designer

~ Team:

Chief Executive, Relationship Counsellor

Since 1951, SCM has been a welcoming space for people seeking relationship support. This rebrand preserves that heritage while giving the counselling charity a modern and trustworthy identity that reflects their new expanded range of services.

🛠️ Tools : Figma • Photoshop • Illustrator

View SCM case study

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Literal Humans (work)

A certified B Corp growth strategy partner and marketing agency for B2B SaaS, tech-for-good startups, and nonprofits.

~ Role: Digital Designer

~ Team:

Senior Designer, Content Strategists, Operations Lead

Led and collaborated with the Senior Designer to rebrand visual identities and websites for clients, enhancing their online brand presence. Conducted UX audits on landing pages, refining both design and site architecture to create a more seamless user experience. Developed low and high-fidelity wireframes, prototypes, and style guides for smooth developer handovers when building sites and ensuring high-quality execution through design quality assurance.

Also worked closely with content strategists to create digital assets for blogs, newsletters, and social media campaigns. Designed white papers, including infographics and visual elements to improve readability and engagement.

🛠️ Tools : Figma • Wordpress • Shopify • Framer • InDesign • Illustrator

flyer + deck DESIGNS

Amazing work loading

UI/UX Design
User Research
Brand Identity
UX Workshops
design systems
deck design

Say It Good Studio
x Spotify (work)

A strategic communications and experience design studio partnered with impact-driven Spotify R&D and Spotify Design to amplify, engage and grow change-making solutions.

~ Role: UI/UX Designer

~ Team:

Graphic Designer, Content Strategists,
Product Manager Managers, Head of Operations

Partnered with content strategists to enhance accessibility to vital resources, onboarding materials, templates, and event information for Spotify’s Product, Tech, and Design teams. Redesigned toolkit websites and newsletters, resulting in increased return visitor rates, improved email engagement (open and click-through rates), and higher event sign-ups.

Also conducted in-depth user interviews, website audits, usability tests, and UX workshops to identify and resolve critical usability challenges. The resulting uplift in user experience significantly boosted overall user satisfaction and engagement.

🛠️ Tools : Figma • Google Sites • Google Slides • Poppulo • FigJam

Figma • FigJam • Google Sites • Google Slides • Poppulo

Sorry, I signed an NDA 🥲

Product Design
User Research
App Design
Brand Identity
Prototyping
Usability Tests

Bodily (case study)

A conceptual brand and SaaS app dedicated to helping women gain weight healthily and happily.

~ Role: Product & Brand Designer

Led the entire product design lifecycle, from initial concept to final implementation, integrating design, motion, user research, and business strategy to push creative boundaries.

Led user research by creating surveys, conducting interviews, and developing customer personas, user journeys, and usability tests. Designed a vibrant, cohesive brand identity and a structured design system, ensuring consistency across the app’s UI/UX. Also curated a business model, goals, and conducted a SWOT analysis of competitors to establish a solid market position.

Figma • Illustrator • Photoshop • After Effects • Maze

🛠️ Tools : Figma • After Effects • Maze • Illustrator • Photoshop

View Bodily case study

Gain Friends!

Attend fun and friendly Bodily events such as our cooking or gym classes where you can connect with other users whilst learning new skills!

Get Started!

Events this week

Meals of the week

Recipes: Cakes

23 Kentish Town Highlane

Banana Pancakes

15mins 325 Kcal

Bodily

Tip: Swap to wholemeal seeded bread for extra nutrients and calories!

Sweet Chilli Fries

40mins 615 Kcal


V


Ve

Mon 5 Jan

18:30 - 19:30

Thur 8 Jan

18:30 - 19:30

Strength: Quad & Legs

54 Shadwell Road, OpenGym

January 2021

12

19

13

20

27

14

21

28

15

22

29

16

23

30

17

24

31

M

T

W

T

F

S

S

29

30

31

1

2

3

4

5

6

7

8

9

10

11

18

25

All

Cooking

Strength

Social

Events

Weekly

Monthly

Search Events

Banana Pancakes

15mins 325 Kcal

Creamy Pasta

20mins 485 Kcal

Popular Recipes

Search Recipes

Recipes

Salt & Pepper Squid & Brocolli

25mins 215 Kcal

Banana Pancakes

15mins 325 Kcal


Ve

Creamy Pasta

20mins 485 Kcal

Seafood Udon Soup

40mins 565 Kcal


V

Next

Learn how to make delicious high-calorie and healthy snacks, meals and desserts with our easy-to-follow recipes!

Skip for now

Gain Weight!

Brand Identity
Illustration
Visual Assets
Social Media
marketing

Where are the Black Designers? (client)

A volunteer-run, nonprofit design advocacy organisation which exists to heal, support, amplify, and make space for Black creativity.

~ Role: Brand Designer & Illustrator

~ Team:

Co-founder & Lead, Co-founder & Treasurer,
Programme Director& Co-Curator, Co-Tech Director & Design Support, Design Support

Designed and developed the visual identity for Where are the Black Designers? 2021: Designing and Organising for Black Liberation - a free, accessible two-day virtual conference featuring 30+ speakers on topics around Black creativity, space-making, and future-building.

The branding extended across the event’s Zoom conference, website, social media, and press marketing campaigns, ensuring a cohesive and impactful visual presence that amplified the conference’s mission.

🛠️ Tools : Procreate • Photoshop • Illustrator

View WATBD? case study

◡̈

a pretty accurate representation of

how happy you'll be if you do

"Let's take it from the top!"

Clients:

WATBD?

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Brand needs a little refresh?

Every project is built with purpose, clarity and a focus on measurable results (not just pretty pixels).

Whether you’re building brand from scratch or refining what you already have, these packages combine brand strategy and thoughtful design to build trust, stand out and create real impact.

TIMELINE: < 4 weeks

Starter pack

For brands getting started, or ready for a clear, confident refresh.

This small-but-mighty package gives you everything you need to launch with confidence and start making your mark.

What's included:

Brand Identity

One-page Website / Landing page

Social Media Templates

Brand Style Guide Sheet

Get started

Timeline: 5-8 weeks

COMPLETE KIT

A full brand strategy, identity, and website, built to grow with you.

This is a strategy-first brand and
web experience designed to create a clear, impactful and long-lasting impression from day one.

What's included:

Brand Strategy

Brand Identity

Website

SEO + Copywriting (Optional)

Social Media Templates

Brand Guidelines Deck

Get started

Timeline: 1 week

wEB in a week

For brands that already have an identity and need a website - fast!

If your brand is solid but your website doesn’t reflect it yet, this package delivers a polished website in just one week.

What's included:

Website

SEO + Copywriting (Optional)

Get started

OK nice, but what's
the process like?

This is a collaborative process to ensure that you are supported and heard at every phase of the project.
You bring your vision and I’ll bring the structure, strategy, and design expertise to make your brand and website come to life!

You'll also get your own Notion portal where you can track progress, share feedback, access templates, guidelines, tutorials and much more!

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Project timeline example:

Phase 0: onboarding

Brand & Web Questionnaire

Client Portal Onboarding

Project Kick-Off Meeting

Phase 1: Brand stategy & Identity

Brand Strategy Workshop

Moodboards

Visual Identity Designs

Social Media Templates

Brand Guidelines

Phase 2: Website design & BUILD

Web Strategy Workshop

Wireframes

Website & SEO Copy

Website Build + Launch

14 day post-launch support

Some kind words, from some kind clients…

Akili led the design process with creativity, patience, and a keen eye for detail. We couldn’t have asked for a more skilled, thoughtful, or generous designer. Her contribution has made a lasting difference we’re incredibly grateful. Thanks to her expertise, our new brand communicates clarity, warmth, and trust making it easier for people to find and engage with our services.

Debbie, Chief Executive OF scm

Thank you for sharing your talents, we are so happy with our branding - it is exactly how we envisioned it. The journey was so smooth and it was so exciting to see the brand come to life in our meetings. You are a big part of the team!

Absolute lovely stuff!

jamie, co-founder of inner

OK, I'm in - let's do this!

Surrey Counselling
& Mediation (client)

Formerly Relate Mid & East Surrey) is a local, independent charity offering affordable, high-quality counselling for individuals, couples, families and young people.

~ Role: Brand Designer

~ Team:

Chief Executive, Relationship Counsellor

Since 1951, SCM has been a welcoming space for people seeking relationship support. This rebrand preserves that heritage while giving the counselling charity a modern and trustworthy identity that reflects their new expanded range of services.

🛠️ Tools : Figma • Photoshop • Illustrator

View SCM case study

Colourful and clean designs and infographics of selected pages of a White Paper for Playbook

Literal Humans (work)

A certified B Corp growth strategy partner and marketing agency for B2B SaaS, tech-for-good startups, and nonprofits.

~ Role: Digital Designer

~ Team:

Senior Designer, Content Strategists, Operations Lead

Led and collaborated with the Senior Designer to rebrand visual identities and websites for clients, enhancing their online brand presence. Conducted UX audits on landing pages, refining both design and site architecture to create a more seamless user experience. Developed low and high-fidelity wireframes, prototypes, and style guides for smooth developer handovers when building sites and ensuring high-quality execution through design quality assurance.

Also worked closely with content strategists to create digital assets for blogs, newsletters, and social media campaigns. Designed white papers, including infographics and visual elements to improve readability and engagement.

🛠️ Tools : Figma • Wordpress • Shopify • Framer • InDesign • Illustrator

flyer + deck DESIGNS

Amazing work loading

UI/UX Design
User Research
Brand Identity
UX Workshops
design systems
deck design

Say It Good Studio
x Spotify (work)

A strategic communications and experience design studio partnered with impact-driven Spotify R&D and Spotify Design to amplify, engage and grow change-making solutions.

~ Role: UI/UX Designer

~ Team:

Graphic Designer, Content Strategists,
Product Manager Managers, Head of Operations

Partnered with content strategists to improve accessibility and design for resources, onboarding materials, templates, and event information for Spotify’s Product, Tech, and Design teams. Redesigned toolkit websites and newsletters, resulting in increased return visitor rates, improved email engagement (open and click-through rates), and higher event sign-ups.

Also conducted in-depth user interviews, website audits, usability tests, and UX workshops to identify and resolve critical usability challenges. The resulting uplift in user experience significantly boosted overall user satisfaction and engagement.

🛠️ Tools : Figma • Google Sites • Google Slides • Poppulo • FigJam

Figma • FigJam • Google Sites • Google Slides • Poppulo

Sorry, I signed an NDA 🥲

Product Design
User Research
App Design
Brand Identity
Prototyping
Usability Tests

Bodily (case study)

A conceptual brand and SaaS app dedicated to helping women gain weight healthily and happily.

~ Role: Product & Brand Designer

Led the entire product design lifecycle, from initial concept to final implementation, integrating design, motion, user research, and business strategy to push creative boundaries.

Led user research by creating surveys, conducting interviews, and developing customer personas, user journeys, and usability tests. Designed a vibrant, cohesive brand identity and a structured design system, ensuring consistency across the app’s UI/UX. Also curated a business model, goals, and conducted a SWOT analysis of competitors to establish a solid market position.

Figma • Illustrator • Photoshop • After Effects • Maze

🛠️ Tools : Figma • After Effects • Maze • Illustrator • Photoshop

View Bodily case study

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Where are the Black Designers? (client)

A volunteer-run, nonprofit design advocacy organisation which exists to heal, support, amplify, and make space for Black creativity.

~ Role: Brand Designer & Illustrator

~ Team:

Co-founder & Lead, Co-founder & Treasurer,
Programme Director& Co-Curator, Co-Tech Director & Design Support, Design Support

Designed and developed the visual identity for Where are the Black Designers? 2021: Designing and Organising for Black Liberation - a free, accessible two-day virtual conference featuring 30+ speakers on topics around Black creativity, space-making, and future-building.

The branding extended across the event’s Zoom conference, website, social media, and press marketing campaigns, ensuring a cohesive and impactful visual presence that amplified the conference’s mission.

🛠️ Tools : Procreate • Photoshop • Illustrator

View WATBD? case study

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a pretty accurate representation of

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"Let's take it from the top!"